Appearance vs Reality in Macbeth - 772 Words

Fair is foul and foul is fair, chant the witches in the opening scene of Macbeth. With this apparent contradiction a seed is sown for the examination of what is indeed a major theme of the play. False appearance and apparition recur regularly throughout the story. The audience and even the characters themselves are often unsure of the distinction between what appears to be real and what actually is. Shakespeare makes a great statement through the play of how easily one can deceive and be deceived. It is full of rumours and fears, vague knowledge, uncertainties, riddles and half-truths. The aforementioned witches are the embodiment of evil and equivocation. They clearly have the power to make good look evil and make evil look good.†¦show more content†¦In Act 4 Scene 3 deceives Macduff but does but does it to elicit the truth about his appearance versus his intentions, paradoxically: â€Å"my poor country shall have more vices that it had before.† And illustrates it with limitless voluptuousness, â€Å"your wives, your daughters, your matrons and your maids† and insatiable greed: â€Å"I will cut off the nobles from their lands†. Here we see a double twist on the theme of appearance versus reality proving just how deeply it is explored here. Overall, there are multiple examples of the conflict between the truth and what we perceive. It is shown through symbols such as witches and the castle, Macbeth’s confusion between apparitions and common sense, Lady Macbeth’s evil plot versus Malcolm’s strategic and benevolent lies. â€Å"There’s daggers in men’sShow MoreRelatedMacbeth Appearance vs Reality1046 Words   |  5 PagesAppearance vs. Reality The role of deception and the motif of appearance and reality had a large role in Shakespeare’s play, Macbeth. The motif of appearance and reality is first introduced by Shakespeare early on in the play when Macbeth must cover up for the murder of Duncan. This motif of appearance versus reality, or deception, appears again when Macbeth fools the murderers that killed Banquo. Macbeth tricks the murderer’s into believing it was Banquo’s fault that they led such miserableRead MoreMacbeth - Appearance vs. Reality1537 Words   |  7 PagesAppearance vs. Reality – Macbeth: Commentary Macbeth is a play written by William Shakespeare, which focuses on the life of Macbeth. Out of the four Shakespearean play categories, it is categorized as a tragedy, as the events of the play ultimately lead to the downfall of the protagonist, Macbeth. The theme of appearance versus reality is constantly repeated throughout the play, as it greatly contributes to the development of the plot. The idea is constantly conveyed by the characters using a pleasantRead MoreAppearance Vs. Reality Of Macbeth Essay1612 Words   |  7 PagesSteven Hua Ms. Amato ENG2D 08 December, 2016 Appearance vs. Reality In Macbeth Things are not always as they seem to be, people are often deceived to believe something different than it’s true meaning. Instead of knowing the reality of a situation, people’s thoughts are sometimes shifted to see only what they appear, leaving them blindsided to the real truth behind whats really going on. Appearance versus Reality is first seen when king Duncan misjudges Macbeth’s intentions and is blindsided toRead MoreMacbeth: Appearance vs Reality977 Words   |  4 PagesMacbeth: Appearance vs Reality Brooke Soper The way people act on the outside and who they really are on the inside may be two totally different things. Some may change because they feel they don t fit in. Others pretend to be something they truly aren t. No matter which way you look at it, if you try to act like someone your not, the truth will always appear in the end. That is exactly what happened in William Shakespeare s play, MacBeth. Banquo, MacBeth, and Lady MacBeth each projectRead MoreMacbeth Appearance Vs Reality1245 Words   |  5 PagesExploration of Appearance and Reality in Macbeth As Plato famously said in Phaedrus, â€Å"Things are not always as they seem†, meaning that not everything is what it appears to be. In today’s society, many politicians appear trustworthy and are in reality crooked. Photoshop also manipulates appearance and reality. In literature, authors use appearance versus reality to create an interesting plot or characterize. In William Shakespeare’s tragedy, Macbeth, the theme of appearance versus reality is seen frequentlyRead MoreMacbeth Appearance Vs Reality1747 Words   |  7 Pagesan answer in his play, Macbeth. The way individuals follow-up (act) on the outside and who they truly are within might be two entirely unexpected things. Some may change since they feel they do not fit in while others put on a show to be someone they are not. Regardless of which way one looks at it, if an individual attempt to be someone he is not, his reality will eventually show up at last. This is precisely what occurs in William Shakesp eare s play, Macbeth. Via Macbeth, William Shakespeare exploitsRead MoreAppearance Vs Reality : Macbeth, And Lady Macbeth1504 Words   |  7 PagesAppearance versus Reality in Macbeth, and Lady Macbeth Macbeth is one of Shakespeare’s most mystifying plays and is a study of human nature. The theme of appearance versus reality is apparent in Macbeth. It’s filled with numerous, notable, and significant scenes, including when King Duncan visits the Macbeth’s home, Lady Macbeth’s sleepwalking scene, and Macbeth’s dagger soliloquy. They provide raw, psychological insight into the character of Macbeth and Lady Macbeth, showcasing the differingRead MoreEssay on Macbeth Appearance vs Reality1260 Words   |  6 Pagesjudge people solely on their appearances. There are many people who appear to be trustworthy but in reality, are not. Appearance versus reality is an important theme in William Shakespeare#8217;s Macbeth. The theme focuses on characters who are deceived by what appears to be real, and on the tragic consequences that follow this error in judgment. These characters include, Duncan, who trusts Macbeth too much; Lady Macbeth, who tricks by th e witches and herself; Macbeth trickes by other people in theRead More Macbeth Appearance Vs Reality Essay example1222 Words   |  5 Pagesjudge people solely on their appearances. There are many people who appear to be trustworthy but in reality, are not. Appearance versus reality is an important theme in William Shakespeareamp;#8217;s Macbeth. The theme focuses on characters who are deceived by what appears to be real, and on the tragic consequences that follow this error in judgment. These characters include, Duncan, who trusts Macbeth too much; Lady Macbeth, who tricks by the witches and herself; Macbeth trickes by other people inRead MoreApperance vs Reailty1007 Words   |  5 PagesMacbeth- Appearance vs. Reality through Imagery of Clothing â€Å"In the end, people should be judged by their actions since in the end; it was actions that defined everyone† (Nicholas Sparks). Do you judge a person based upon their appearance? If you do, Shakespeare taught me not to through his famous tragic play Macbeth. Like many great authors Shakespeare wrote about the consequences one had to face after judging another person based upon their appearance. The important theme of appearance vs. reality

Writing Essay About Yourself - Writing Essay Examples for Essay Writing

<h1>Writing Essay About Yourself - Writing Essay Examples for Essay Writing</h1><p>There are a great deal of reasons why individuals need to compose a paper about themselves. A ton of times they need to compose it to completely change them and make something happen in a phenomenal manner. A few people likewise need to utilize the article as a type of self-therapy.</p><p></p><p>The certainty is that there are various composing styles and various sorts of paper that one can compose on oneself. On the off chance that you need to be one of a kind when expounding on yourself, you need to comprehend the diverse composing styles that you have and figure out how to expound on yourself utilizing the privilege one.</p><p></p><p>One of the most fundamental styles when expounding on yourself is the contextual investigation style. This style is an incredible method to have the option to discuss your life and what has befallen you s ince the day you came into this world. You need to get your work done when you are doing a contextual analysis on yourself in light of the fact that occasionally it might appear that it will be difficult to get down on paper.</p><p></p><p>For model, there are basic themes that you can discuss when you are composing an article about yourself about your youth, marriage, relationship, and so forth. Be that as it may, you need to consider the individual you are expounding on first before you begin contemplating the exposition point. What was it that made them the way that they are?</p><p></p><p>You need to recollect that there are a wide range of character composes there and that your writerly persona may differ from individual to individual. You can't hope to think of a similar point for everyone. Rather, you can simply get down to expounding on yourself and your childhood.</p><p></p><p>You can likewise make paper models that will make it simpler for you to compose an article about yourself. For instance, you can take a gander at certain models on the web and see what you can do with these models so as to expound on yourself. That way, you can truly get down to expounding on yourself in a short measure of time.</p><p></p><p>There are a lot of paper models on the web on the off chance that you need to check whether you can accomplish something comparable with your exposition. You can set aside the effort to look at the same number of article models as you need in light of the fact that the web is an immense spot that you can take a portion of your thoughts and transform them into a paper about yourself.</p><p></p><p>Of course, there are numerous kinds of exposition models that are additionally accessible. Everything relies upon what you need to concentrate on and what you might want to show to the peruser. This will assist you with seeing whether you can expound on yourself and how you can approach doing it.</p>

TOEFL Essay Samples Is Helpful

<h1>TOEFL Essay Samples Is Helpful</h1><p>With a quickly evolving economy, you need a successful examination strategy that keeps you on target and arranged for the TOEFL test. The most ideal approach to get yourself arranged is to take the entirety of the TOEFL article tests accessible and practice however much as could be expected, and to get the most elevated score conceivable. In spite of the fact that the hypothesis is significant, it's actually about doing it.</p><p></p><p>The motivation behind why TOEFL paper tests are so useful is on the grounds that it permits you to concentrate without really stepping through the examination. By utilizing an instructional exercise or taking some training tests, you can truly ace the material. It's anything but difficult to make sense of the structure and procedure, which make the TOEFL progressively helpful. In the event that you're comfortable with English organization, at that point the exposition tests are useful in light of the fact that they assist you with perceiving how it's done.</p><p></p><p>Although the individual example articles may not be troublesome, it's as yet imperative to ensure you comprehend what they're requesting that you do. You need to have the option to respond to the inquiries that are posed, however you likewise need to have the option to rehearse your insight. You can generally return and survey the example again in the event that you don't comprehend something.</p><p></p><p>The TOEFL is hard enough without stepping through examinations, and it very well may be baffling holding up a little while between test dates. Be that as it may, in the event that you do take the article tests, you'll see that you have some an opportunity to rehearse. Regardless of whether you haven't taken any past courses, you can take a training test or two preceding the date of the test. When you take the genuine one, you'll mak e certain to comprehend what's expected.</p><p></p><p>The reasons you should pay attention to the TOEFL exposition tests is on the grounds that they are a decent method to prepare sure you're for the test. In addition to the fact that you get to perceive how the test will go, yet you'll likewise be acquainted with the materials. At the point when you step through the real exam, you'll be prepared in light of the fact that you'll definitely know the test format.</p><p></p><p>You ought to likewise pay attention to the paper tests since they will show you the arrangement and procedure. Recognizing how to manage the material is simpler when you've seen what works. On the off chance that you realize you're contemplating is functioning admirably, at that point you'll be increasingly inspired to work more enthusiastically and show signs of improvement grades.</p><p></p><p>In expansion to the article tests, there are ad ditionally other extraordinary assets you can use to plan for the test. With online TOEFL practice tests, you can invigorate your memory on key ideas and structure, and you can check whether you comprehend what's being asked of you. You can likewise watch online instructional exercises and perceive how the arrangement should work.</p><p></p><p>With the entirety of the assets accessible to get ready for the TOEFL, you have no reason not to take the test. Truth be told, with a couple of training tests and exposition tests, you'll have a decent possibility of breezing through the test. Continue rehearsing, and you'll have the option to pro it!</p>

Opinion Essay Topics For High School Students

Opinion Essay Topics For High School StudentsOpinion essay topics for high school students to help them think about and write the best essay of their lives. They come from some of the most brilliant writers in the world and with that kind of talent they can have a good time writing an essay. It is also something they are familiar with and they have tried to write in their own experiences.Some examples of opinion essay topics for high school students are AIDS, discrimination, immigration, racial issues, politics, and so many others. They are going to need an understanding of each topic and then they can start writing. They may choose to have an opinion or thesis statement that helps to define their topic. Having the concept will make it easier to write the essay.The essays for high school students may come about because of individual situations that they have found themselves in. They may be going through something hard in their life. Having an opinion essay can help them get through it. There is always going to be something to be learned from something.The topics for opinion essay topics for high school students can range from political topics such as the War in Iraq and the war on drugs to just general topics. They may find something that is difficult for them to cope with and so they want to express their opinion. The more they get involved in the process the more comfortable they will become with it.They can get advice from other high school students on what they should write about. They can get help from teachers as well as any other resource that they can find. There is a great deal of help available and there is something for everyone.In some cases, opinion essay topics for high school students may involve discussing a controversial issue. They can talk about how they feel about that issue and how others feel about it. They can say what is bothering them and they can also explain why they feel this way.Opinions are important. They should be given because they are important. They should not be used as a way to manipulate the way someone thinks.Opinions are made up on paper and then written down. There are many ways to express your opinion but there are rules to follow when writing. It is important to get the basics down and to understand the fundamentals of the written word before trying to make the opinion into something else.

Use Existing Expository Examples in Extended Essay Topics

Use Existing Expository Examples in Extended Essay TopicsYou may have heard that using example physics in your extended essay topics can help you gain an edge. Of course, many students use this technique with disastrous results. If your goal is to excel in writing physics papers, your best bet is to use this strategy sparingly. There are a few key principles to follow when using example physics.You need to be careful about the subjects you choose. All too often, students will choose examples that don't seem relevant. This is understandable as it's easy to get caught up in looking for an analogy, but keep in mind that it has to be relevant to the argument you're trying to make. For example, if you're writing about energy conservation and you choose the wrong example, you won't be able to answer your reader's question because you will not have considered the real world.Do your readers have a unique experience? To make sure your science essay topics are engaging, it's best to find exper iences that people have firsthand. Why should they write essays if you can't relate to them? By the same token, never include people who are not current students of physics because their experiences are too different from your readers.Example physics in essay topics is a valuable tool that allows you to explore the variety of experiences your readers may have that are not included in your textbook examples. However, it's also important to bear in mind that it's crucial that your readers will see the same examples. Do not use different versions of a gas law example because your readers will not know which version you are referencing. In addition, if you use this method too much, you will not be able to provide a link to your source or cite it if necessary.Are your examples from popular extracurricular activities or news stories? Many students are now more likely to use social media sites, including YouTube and Facebook, to look for news than books. By writing extended essays from pop ular sources, your essay will be more appealing to your readers.Even if your professor's sample problem or a news story are particularly popular, it's still important to learn how to use them in your essay. Don't go overboard in citing all the examples that you find; instead, you should keep it to one or two examples. It's easier to demonstrate your understanding of the concept in just one example rather than in many examples.Finally, remember that you are writing about an example; so, it is important to employ only the types of examples that you would find in a textbook. Keep in mind that you shouldn't try to present an exact match for every example you use because the examples you use for your essay topics should be specific to the topic. However, if your examples seem out of place or require too much research, you may be better off to use a different example.The idea is to write extended essay topics using examples that are relevant to the topic of your writing. When used sparing ly, it is easier to write an essay that's educational, engaging, and clear than it is to struggle through an essay that uses too many different examples. Take the time to think about the types of examples you are going to use in your extended essay topics before you start.

Evaluation of the Food Control Systems in Saudi Arabia Free Essays

Introduction According to the World Trade Organisation, Saudi Arabia is a developing country and is part of the Arab Gulf Cooperation Council (GCC) countries. Due to increased tourism, religious trips, foreign workers, recent food scares, and a high reliance on imported food, the need has arisen for the establishment of a common market and common approach to food control throughout the region. Food Control Management The Food and Agricultural Organisation (FAO) of the United Nations (2006) defines food control management as â€Å"the continuous process of planning, organising, monitoring, coordinating, and communicating, in an integrated way, a broad range of risk-based decisions and actions to ensure the safety and quality of domestically produced, imported and exported food for national consumers and export markets as appropriate. We will write a custom essay sample on Evaluation of the Food Control Systems in Saudi Arabia or any similar topic only for you Order Now Food control management covers the various policy and operational responsibilities of competent government authorities responsible for food control.† The main food control management board within Saudi Arabia is the Saudi Food and Drug Authority (SFDA). According to the SFDA, their purpose is to regulate, administer, and control all imported and local foods. The SFDA is managed by a Board of Directors that includes ministers from Health, Interior, Rural Affairs, and Agriculture, just to name a few. The Authority is also responsible for all food safety licensing procedures and grants. The SFDA has proposed a two-phased approach to food control management within Saudi Arabia, of which the first phase is set to take place over a five-year period (SFDA, 2011). Whilst the SFDA seems to have a clear plan on how to address food control management within Saudi Arabia, is seems the actual establishment and fulfilment of food control management policies and procedures lies with the Saudi Arabia Standards Organisation (SASO) and can span across many committees, agencies, and administrators, at both federal and local levels (FAO, 2005). This often results in duplication and overlapping of duties, lack of coordination, and information stagnation across the Kingdom of Saudi Arabia. Food Legislation As Saudi Arabia is a member of both the World Trade Organisation and Codex Alimentarius, it has the responsibility of abiding by Codex standards. Whilst some implementation of these standards has taken place within Saudi Arabia, there still exists a disparity of food control procedures within the region. This can largely be attributed to the reasons mentioned above: lack of coordination and information, etc. In recent years Saudi Arabia has worked hard to ratify new food safety laws that cover all foods. There has also been much effort to integrate and coordinate between different agencies both nationally and internationally. For instance, because Saudi Arabia imports a large amount of food products from the United States, in recent years the two countries have worked closely together to establish strict import guidelines and procedures. These guidelines and procedures cover anything from dairy products, eggs, fruits and vegetables, processed foods, to forest products and plants (GAIN, 2009). Recently, SASO has also helped to establish food-labelling requirements for all food and food products sold in Saudi Arabia. Typically food and food products require the following before they can be sold in the Kingdom: certificate of origin, bill of lading, or steamship certificate, insurance certificate and packing list, food manufacturer’s ingredients certificate, consumer protection certificate, and a price list, just to name a few. There are also certain additional requirements for items such as meat, seeds, grains, fruits and vegetables, and livestock (Saudi Network, 2011). Food Inspection and Audit Food inspection and audit is defined as â€Å"the examination of domestically produced or imported food to ensure that it is handled, stored, manufactured, processed, transported, prepared, served and sold in accordance with the requirements of national laws and regulations, thus protecting the health and well-being of consumers† (FAO, 2006). Within Saudi Arabia, food inspection consists mainly of laboratory examination and actual physical investigation of the end product, which is carried out by various authorities. Although the Department of Environmental Foods and Rural Affairs (DEFRA) standards of Good Manufacturing Practices (GMP) and Hazard Analysis Critical Control Points (HACCP) have been introduced within Saudi Arabia, the implementation of such standards is slow. Hygiene requisites are conducted on a random basis through visual inspection of domestic products. More often than not, food inspection officials can be pacified with the presentation of health certificates and facility licenses (Al-Kandari and Jukes, 2009). As mentioned above, Saudi Arabia and the entire GCC region is highly reliant on imported foods. This reliance has brought about the need for increased control and inspection of such foods; however, there has been little increase in the workforce available for such inspections. This results in a large amount of imports going uninspected. Within Saudi Arabia there is also a lack of concise standards around food sampling procedures. This means that food inspection officials are unclear on when to take samples, how many samples to take, and exactly what types of foods need to be sampled. Each of these issues has led to inadequate food inspection and audit systems within Saudi Arabia. Official Food Control Laboratories Official food control laboratories have the responsibility of identifying food contaminants and their sources, whether human or food. These laboratories also provide support for law enforcement, food safety and quality policies and standards (FAO, 2006). Whilst food control laboratories in Saudi Arabia are well equipped and supplied, there exist three main issues concerning such laboratories: inadequately trained analysts, inadequate quality assurance systems, and an overall lack of international laboratory accreditation bodies (Schillhorn van Veen, 2005). The country has done much to address the issue of laboratory analyst training. It has embarked upon a rigorous training program for analysts focusing on imported foods. This will help to improve the knowledge and skills of analysts working in laboratories within Saudi Arabia. Whilst inadequate quality assurance systems and lack of accreditation continues to be a problem in Saudi Arabia, the county is trying to learn from its UAE neighbours. The UAE has already received ISO accreditation for three of its food control laboratories and continues to implement quality assurance systems across the whole of the country. Saudi Arabia is looking to follow the UAE’s lead in this area and is seeking ISO accreditation of its own. In an effort to improve its laboratory food control systems and standards, Saudi Arabia, along with five other countries located in the Middle East and Northern Africa, formed an alliance with the United States Pharmacopeial Convention (USP) with the intention of improving food and drug laboratory standards and testing systems (Ammari, 2010). Through this alliance the SFDA has agreed to work closely with the USP in improving its food control laboratories. This agreement means that laboratories located in Saudi Arabia will send test results and details to the USP in order to receive feedback and recommendations for improvement. Food Safety and Quality Information As the general economic landscape of Saudi Arabia is changing, so is its food culture. An increase in gross income per capita means that more Saudis are eating out. This has led to an increase in the consumption of processed foods, which in turn leads to an increase in illness due to contaminated foods. As mentioned above, over 30% of food workers in the GCC region are of foreign decent (Al-Kandari and Jukes, 2009). Many of these workers neither read nor speak Arabic or English. This has caused a major problem regarding food handling and preparation. Therefore, there exists a great need for information, education, and communication regarding food safety and quality. To this end, the SFDA has created a website to help educate and provide information to Saudis concerning food safety and quality. The website provides up-to-date, reliable information that is easily accessible to all of Saudi Arabia. Saudi Arabia Food Control Diagram Conclusion Saudi Arabia is a quickly developing nation, however, with this development has also come problems. The food control systems within the Kingdom can be described as substandard and inadequate. Whilst many improvements have been made, Saudi Arabia still has a long way to go in this particular area. The Kingdom’s recent efforts to implement and improve food safety and quality standards, unify all involved parties, and form alliances with other more successful countries is commendable. These efforts need to continue and increase within the Kingdom in order for it to receive accreditation for its food control systems and to ensure the safety of its citizens. References: (2005) National Food Safety Systems in the Near East – A Situational Analysis [online] Available at: ftp://ftp.fao.org/es/esn/food/meetings/NE_wp3_en.pdf [Accessed 04 February 2011] (2009) Department of Environmental Foods and Rural Affairs [online] Available at: www.defra.gov.uk [Accessed 03 February 2011] (2009) GAIN Report [online] Available at: www.chilealimentos.com/medios/Servicios/Normas_internacionales/Norma_otros_paises/Normativa_Arabia_SAudita/Food_and_Agricultural_Import_Regulations_and_Standards_Certification_Arabia_saudita_USDA.pdf [Accessed 04 February 2011] (2011) Food and Agricultural Organisation [online] Available at: www.fao.org [Accessed 03 February 2011] (2011) Saudi Arabia Standards Organization [online] Available at: www.saso.org.sa [Accessed 04 February 2011] (2011) Saudi Food and Drug Authority [online] Available at: www.sfda.gov.sa/En/Home/ [Accessed 03 February 2011] (2011) The Saudi Network [online] Available at: www.The-Saudi.Net [Accessed 04 February 2011] Al-Kandari, D., and Jukes, D.J. (2009) â€Å"A situation analysis of the food control systems in Arab Gulf Cooperation Council (GCC) countries.† Food Control 20,12 1112-1118. Ammari, S. (2010) â€Å"Government drug control laboratories in Middle East and North Africa join USP to launch quality improvement network.’ AME Info, October 2010. Schillhorn van Veen, T. (2005) â€Å"International trade and food safety in developing countries.† Food Control 16,6 491-496. How to cite Evaluation of the Food Control Systems in Saudi Arabia, Essay examples

British Airways Change Management Programme @Myassignmenthelp.com

Question: Describe about the British Airways Change Management Programme? Answer: Introduction This report will discuss the research detail program about the British Airways (BA) change program, the factors which has been influenced the strategic changes in BA, the detail about these strategies, the challenges which have been faced by BA management team while managing these strategic. (British Airways, 2010) The BAs (British Airways) related with airlines work based on United Kingdom (UK), BA is the largest airline of UK in fleet size and providing its facility through international flights and international destination. To run any business the organization needs some strategy so that it can easily execute its operation. But in executing all the strategies in a proper way the organizations management team requires to focus all the factors which can be create difficulties. This report will discuss the changes which have been faced by management team of BA. (Tosti Jackson, 2006) Internal and external contextual factors influencing the strategic changes at BA As per the current market situation the organization has many opportunities and challenges for the success of its business. The environmental changes, the increase GDP growth of developing countries etc provide a significant impact on the organization. The airlines industries need to adopt many strategy to sustain them self in the current dynamic world. In 2008 due to the economic crisis or recession, the BA needs to think about its strategy. There are some internal and external factors which are influencing the strategic changes at BA. (British Airways, 2011) Internal Factors There are some internal factors which influenced the strategy changes at BA. They are as follows: Increase in living of cost: the cost of living was suddenly change because of crisis done in 2008, the employee need more money to sustain their life. The crisis impacted on the airline industry changes as well. The BA organization also request to its employee to work without basic pay for one month as the crises impacted more to the industry. Also it request to employee to for one year without pay leave. These factors impacted the current running strategy. (Buchanan Huczynski, 2004) Miss management: as the BA was working in a very good situation before the crisis the management come to frame. These show the miss management of the company so that it was not ready for the future crises at that time. Strike by the crew cabin: the strike by the crew cabin is the most internal factor due to which the change management needs to acquire. All these internal factors influenced the strategy changes on the BA. (British Airways, 2006) External Factors Rise in the oil price: as the crises done in 2008 the price of oil increase suddenly, which impact the operating unit of the industry. The profit suddenly down from up to bottom. The rising in oil price influenced the changes in current going strategy. Lower demand of international flights: the demand for international flight down. The passengers were not investing their saving for international tour and all. Due this reason the BA need to change their strategy as per the situation. Fall in growth: in 2008 when crisis done the growth chart of BA down from up to bottom and the profit margin capacity of the BA suddenly decrease. Due to low profit it was not able to provide the compensation to the employs. All these internal and external factors influenced the changes in strategy. (Crawford, 2013) Details and evaluation of the strategic changes implemented at BA As the strategic changes require sustaining any organization growth, in 2008 after the crisis the BA need to change its strategic and implemented the same. The CEO of the British Airways Mr. Willie Walsh, asked employs and works to do work without salary for four weeks also provide an another option to take leave for one year without pay, also the CEO himself did not take monthly salary as well. The management took the decision to cut 1700 cabin crew jobs and freeze pay. The cabin crew members reacted on this matter and decision and announce a 12 day strike. But as the High court the strike was not go ahead. At this time the BA won the legal challenges, after all this matter the talks between the BA and Unite collapse and the BA CEO Mr. Willie Walsh confirm that if any worker of BA will join the strike will loss the travel perks, for further strikes the Unite announces to plan for a 20 days action. In revert of this announcement the BA also announce that it will take legal action to prevent this strike. After all this argument the conciliation service Acas asked to both the parties to talk in a manner which includes the peace. After all the conversations and argument the Units announce that the strike will take back. Due to these entire scenario the BA post an annual loss of euro 531 million. (Salama, et.al, 2014) BA incurred loss at the time of crisis, the low profit margin, high pricing of the oil and other material, fight between the organization and the workers all these factors impacted a lot to the industry. There were a agreement between the BA and the Unite trade, which includes to return the travel perks for all the crew member who were a part of the strike. The BA engineers agreed to work more efficient manner and also accepted the reduction on the salary. To cut more operating cost the work timing of cabin crew workers extended. When a dispute occurred between any organization and its member then it also affect the brand image and the goodwill of the industry. (Bhardwaj, 2003) The change management strategy adopted to execute the strategic changes Due to this entire dispute and the crisis the BA lost its profit ration as well, so the CEO of the BA realised that in crisis situation for reducing the cost from top to bottom they should changes the strategy and implemented the same. For this there should be a vision so that the organization can lead. So that through the vision a clear picture can be created. Change management strategy is very necessary to adopt when an industry go through these types of situation, where the requirement of changes are require. There is no guarantee of situation so management need to change their strategy according to the situation but for that they have to create a vision because vision is a base for the strategy changes. (Flyertalk.com, 2014) A successful leader leads through the vision, for the success the monitoring and evaluating is necessary. By doing so the management can understand and see that how effectively the changes are occurred. The leader needs to work according to the situation. As the BA occurred the huge loss due to crisis and the crew cabin members also were doing strike then its very important for the management view to rework on the current strategy of the organization and use the change management strategy to implement its strategy changes. The management should understand the importance of the change management strategy and also understand the impact of the change management strategy. Through this way organization will search the area for which the management need to work to improve the area. (Mullins, 2009) Challenges and difficulties experienced by the BA management team in managing these changes When the changes done in any organization the challenges occurred like the individuals who dont want to adopt these strategy. In BA the CEO while working on the change management strategy faced that some individual understand the criticality of the situation but some are not responding the same. (Poole, 2011) The challenges faced by the BA were mainly rising by the cabin crew members of the organization, as they were against the long working hours, against the retrenchment. The cabin crew also did the strike on the issue, but the CEO of BA need to make sure that new strategies must apply and implemented so that organization can improve their performance. When the CEO of BA was busy on changes in strategy at the same time the cabin crew members was busy to take a reaction through strike. They were announce to do a strike for 12 days and also to do their strike as the Christmas period and through this resulted will be the more loss to the BA. Against this strike the BA went to the court and takes an injunction to stop the strike. The leader should communicate the change strategy process to the employee so that they can create a better understanding, but BA CEO used the authoritarian system of the BA organization leadership and did not any chance to the worker to express their feelings. The BA had many challenges which were related to staffing issue, strategise issue, cost reduction issue. The major challenge in front of BA was to stop the strike, because staffs are very critical part of the organization, so they have to treat the staff in a very motivating manner. (Wilkinson Grugulis, 2002) For implementing the change strategy the management needs to communicate the right matter to the employs so that management can changes its strategy in a manner which will help to the organization for its success. (The national learning consortium, 2013) Introduction This academic report will discuss the evaluating of the implementation and resistance of the change management approach in British Airways and from the perspectives of: BA management team, BA cabin crew or the British public/Government. This report will also discuss the issues which are related to the strategies changes and change management strategy of the BA with theoretical explanation and practical events of the BA. The British Airways is one of the largest Airlines which are situated in United Kingdom (UK). The fundamental or primary work of the BA is to provide service as international flight system. In 2009-2010 the scenario suddenly changed in the BA prospectus, its staff and the stakeholders point of view, in 2008 due to the crisis all the industry lost their profit margin and the utilization. This report will also discuss the scenario which has been created due to crisis and also the impact of it in the BA. (Hoovers, 2006) Core issues relating to the strategic changes The issue which are related to the strategic changes are mainly organizational function, development, effectiveness, and employs. In current scenario it is very important to improve all the above to sustain in the current dynamic environment of competition. The BA is one of the largest airlines in the UK. In 2008 due to the crisis happened in the world the economic power of each country and mainly the GDP growth of the industry go down from top to bottom. The airlines industry was the major affected industry in the world, because their primary work is to take passengers from one destination to another destination. But in the crisis time the passengers not allowed them self to go anywhere, and they just wanted to save their saving. So BA is also affected due to the crisis. (DeAnne, 2013) The issues which are related to strategic changes are as follow: Strike by crew cabin member: due to the heavy loss the BA announces to their employee to do work for one month for without pay, and to take leave for one year without paid, also the critical decision was to cut 1700 cabin crew member from their jobs. Against this the cabin crew members announce to start strike. So this was the core and major issue for the BA to change their strategy. (Idrc.ca, 2004) Financial loss: due to the crisis the BA suffered a very huge financial loss; the profit margin of the BA was going down. Due to financial loss the BA was not able to sustain with all its employs. The BA needs to change their strategy to sustain its profit. Effectiveness in work: BA needs to do work effectively and provide the customer satisfaction. To work effective the BA require to change its ongoing strategy. Due to the lack of punctuality the reputation of the BA go down. Highly cost: the cost of product which is required to sustain in the market for BA was going to be in peak. The oil price, service providing cost, employs salary, crew cabin members salary all the things are going from bottom to top. So to reduce the cost of all these elements the BA require changing its strategy. (Pmi, 2006) Change management strategy adopted at BA Change management is a word which used by most of the company to change their process. While change management done, the fundamental needs of every one met. The BA changes its strategy, whenever an organization changes its strategy so the management should consult and communicate the same to its employees. BA CEO MR. Mr. Willie Walsh, changed the strategy for work more effectively and with more accuracy and efficiently. The BA need to change its strategy as due the above describe reason. The financial loss sustain by the BA impacted its brand and goodwill. Due to the changes in strategy the following changes occurred: Without pay work: employs were ready to work without pay for one month, as the BA was running from the low financial ability and crisis. So after changing the strategy the staff ready for the without pay work. Work with more efficiently: the staff needs to do work more efficiently; they have to provide their complete work within the provided timeline. So that the BA industry can serve best to their passengers so that by providing the services they can improve their financial profit and the brand will be sustain. (Goodstein Burke, 1991) Long hours shift: the BA staff needs to work for extra hour. They have to work more than their shift without any incentive. The staff needs to work extra hours to produce high work with less time and less cost. Theoretical framework linkages to the practical changes at BA BA is the brand name in the airline industry, the one of the largest airline which provides the fleet services and also the biggest international destination airline. The airline industry is a service providing organization. Its main work to provide the services to its customer by reaching them to their required destination. Time to time the changes occurred in the industry, in 2008 the crisis happened. It impacted huge to the entire world but the main area which were most affected by the crisis was the airlines industry. The airlines industry was the most affected industry from all of the industry. The main reason is that the airline industry always provides the services to their costumer, and from a customer point of view in the crisis time none is going to invest the saving for tour and travel until unless its very important. So the crisis impacted the airlines, and BA was also a part and also the major affected airline by this crisis. The company is not able to pay the salary to its employs. They brand value go down from top to bottom, the customer not allowed them self to use the BA airline. Due to the crisis, the cost of using material and services increased. The cost of fuel increased. This impacted the BA airlines in a very wrong way. The BA organizations strategy failed at this time, none strategy works properly in this time. (Datamonitor, 2005) At this stage the BA require to change their strategy. So with the help of change management the BA changed its strategy. When crisis occurred, the BA revenue go down which can be seen the below: The revenue of BA was Euro 7994 million in 2009-2010, compared with previous year which was Euro 8992 million. The loss which calculated before the deduction of tax was Euro 531 million in 2009-2010, compared with previous year which was Euro 401 million. The operating loss of BA was Euro 231 million in 2009-2010, compared with previous year which was Euro 220 million. The loss per share was 38.5 pence in 2009-2010, compared with previous year which was 32.6 pence. (The guardian.com, 2015) According to the above data the picture is clear that how the crisis impacted the BA financial condition. Due to the crisis the BA management announce that the staffs needs to work without salary for one month, they can take leave for one year but without paid that means the unpaid leave and they cut the 1700 cabin crew staff from the job. Due to this announcement the cabin crew member announce that they will do a strike against this. With the help of Unite trade the cabin crew staffs announces to do strike. But the BA announces that if the staffs join the strike then the staff will have to loss the travel perk. The High court stopped the strike as this way the BA won the legal matter but after 20 days they again announce for strike, so in revert the BA also announce to take another legal action against this strike. The conciliation service Acas asked to both the parties to talk with peace and then after a discussion the strike matter has closed. BA needs to change their strategy bec ause due to all these issues BA has lost its brand name and also face many financial problems. So BA decided to change strategy through change management. (British Airways, 2006) Specific concerns and problems from the perspective of BA management team or BA cabin crew or the British public / Government The changes done in the BA, it impacted not only the BA management but also impacted the BA cabin crew members and the British public/government. The changes are required at that point of time because the BA was in a worst condition, the financial problem, brand name go down, staff problem, service problem and so on. (Seatguru.com, 2015) BA Management (as a particular stakeholder): due to the crisis the BA management was in not a good or wealthy condition, financial losses occurred, the staffs is on strike. The entire situation was not in the favour of BA management. The BA was more concern about their business; their employee needs brand value, brand name, and the financial loss. Due to crisis the BA management was not able to provide the salary to their employee, so as per the discussion on with management the announcement done that the employee need to work without pay, they can take leave for one year but without pay. Due to the heavy loss the BA management need to cut down their staff as well, so the BA management cut its 1700 crew cabin members, due to this action the crew cabin members start strike. Now the more problem begins, as the BA, already suffer from the financial loss and other problem arises from crisis, the crew member also starts their strike. The BA management need to choose a legal way to stop th e strike and keep their brand value. By the order of the High court the strike has been stopped. And later on the conciliation service Acas discuss with both the party with peacefully and closed the matter. (Aslund, 2010) The BA management also need to change their strategy, because the current strategy did not support the situation. So the BA management need to adopt the change management strategy so by this way they can sustain in the industry and also can again make their name as a big brand. The management change their strategy. Due to the new strategy the employs now need to work more effectively with efficiency. They employs are need to do extra shift or the long hour shift to sustain their job and also to keep BA brand value in the peak. The employs are ready to do job for one month without pay. (Americanexpress.com, 2015) So BA management took the right decision to comply with the entire situation and keep their brand value as it was earlier. The change management required to sustain all the above discuss types of problems. (Street, 2014) Options and recommendations for overcoming resistance to change from the perspective of BA management team or, BA cabin crew or the British public / Government As per the above whole discussion the BA management should create the strategy in which it can easily survive, or it can also create the substitute for every situation. The BA management should contain the entire situation which can be occurred anytime. The BA management should try to keep their name on high through using the change management system. Although any industry should make the policy, strategy in a way from starting point of time so that it can sustain in every kind of problem. The cabin crew members should also try to keep up with the BA management; the cabin crew need to provide help to the BA at the time of problem, the government should also try to solve this kind of problem and also try to help organizations through the finance. (BBC, 2013) The government should also provide the every kind of help to the organization so that industry can sustain in that situation and also it can keep itself more powerful. The BA management, its crew member and the government all the factors are interrelated. So they should co relate with each other in every situation. BA industry is now again its peak time. And the brand value is again on peak as well. (Shibata, 2013) Reference: Americanexpress.com. 2015. American express: British Airways American express credit card. slund, A. (2010). The Last Shall be the First: The East European Financial Crisis, 2008-10. Peterson Institute. BBC (2013).BBC NEWS | Business | BA staff reject cost-cutting plan. 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